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April 27, 2021

BC-based tech firm MakeShift recruits global software sales expert as CEO for Canada and US expansion

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VICTORIA, British Columbia— BC’s MakeShift Corporation announced today that it has recruited Adam Greenberg as its new CEO and has charged him with leading an aggressive growth strategy in Canada and the US.

“To achieve our 50 percent year-on-year growth forecast we needed a leader with deep executive management experience in the software-as-a-service (SaaS) space and the ability to inspire our people, partners, customers and prospects,” said Ted Hellard, Chairman of the Board, MakeShift.

“Adam has demonstrated through his career that he has what it takes. I’m confident that because of his entrepreneurial spirit and boundless energy - not to mention his deep commitment to uplifting the human spirit - that he’ll take us to new heights.”

MakeShift is an online employee scheduling app. Key customers are in the hospitality, retail, fitness and recreation sectors. The software is in high demand as employers and employees grapple with the uncertainties created by the pandemic. Flexible scheduling will be the norm as companies move to hybrid office and work-from-home models, according to HR experts Heidi K. Gardner and Ivan Matviak, writing in the Harvard Business Review.

“This is a great company in a fast-growing market, and I look forward to helping guide the team through the next phase of our growth,” said Greenberg. “I’m a big believer in proactive communications, so I plan to meet with all our stakeholders to learn how we can meet their needs as we grow and scale.”

Greenberg brings more than 20 years of experience in global business, including roles in Rizing, SAP and Ceridian.

About MakeShift

MakeShift ( is an online employee scheduling app that empowers businesses to build employee schedules in less time with none of the hassles of clunky, error-prone systems of the past, creating happier teams that drive growth.

Using a 'people-first approach', MakeShift’s cloud-based team management tool is designed for building more effective schedules, accurately tracking time and attendance, and more efficiently communicating between management and their staff. Its smart features and intuitive design give managers of any sized teams the power to keep their employees schedules in sync and working together. After all, isn’t it about time every leader is able to effortlessly schedule the right people, in the right place, at the right time?

Established in 2014 to address the need for web and mobile-based scheduling for the healthcare industry, MakeShift has grown to serve organizations of all sizes in hospitality, fitness/recreation, retail and healthcare including Virgin Hotels, La Senza and Alberta Health Services. MakeShift seamlessly integrates with industry leading human resource and payroll tools including ADP, QuickBooks Time and BambooHR.

MakeShift was recently recognized as ADP Marketplace’s partner of the year.